This is a really good book about motivation.
Its main point is that there are three kinds of motivation:
– 1.0: Sexual drive, appetite, etc.
– 2.0: Response to rewards and punishment
– 3.0: Intrinsic motivation
Obviously, of these the most valuable is motivation 3.0. And he explains in the book not only its advantages but also how to foster it.
PROS:
The author has done extensive research work and it reflects on the results. The book is well backed-up and the writing is easy to follow, vivid, and very engaging. Definitely a good piece of writing.
CONS:
The book itself is on the short side (not that this is too bad). A huge chunk at the end deals with resources recommended by the author for people interested in knowing more about motivation. Again, not necessarily a bad thing, though I could imagine someone being frustrated after finding out the book is way shorter than they thought.
CONCLUSION:
This book presents in clear terms what many may know intuitively. The kind of motivation that truly keeps us going is that which comes from the inside, the desire to outgrow ourselves and to make a difference in other people’s lives. Whether you are in a business setting or just seeking self-growth, I think this book is absolutely valuable and you should read it if you have the chance.
Human After All 